Our Expertise in the Healthcare Field
At Stevens Blair & Company, we specialize in healthcare market research consulting, offering various services to support our clients' needs. Our expertise spans the entire healthcare sector, including pharmaceuticals, advertising and communications, advisory boards, medical devices, diagnostics, dental, hospitals, and pharmacy benefits management. With a focus on qualitative research, we provide in-depth interviews, focus groups, and a variety of research methods tailored to our clients' specific requirements.
Healthcare Market Research Services
We specialize in:
- Diligent study preparation for every project
- Carefully crafted screeners and discussion guides
- Thorough, detailed discussions that always include probing questions beyond the guide
- Providing earphone or text communication during moderation for additional input and questions from client to moderator
- Easy screen sharing and conferencing
- Insightful, actionable reporting
In-Depth Interviews
Ideal for deep dives into your research with carefully selected respondents. Our approach includes expert moderation, seamless communication options, and advanced conferencing tools.
Focus Groups
Best for initial stages of product development, our focus groups offer exploratory research to ascend the learning curve quickly. We excel in managing diverse groups, fostering inclusive discussions, and maintaining focus on the research objectives.
Specialized Research Areas
- Initial Exploratory: Identifying problems and unmet needs.
- Data Testing: Assessing trial results with key audiences.
- Positioning Research: Evaluating profiles, product attributes, usage, patient descriptions, and solution scenarios.
- Message Testing: Developing and evaluating message strategies.
- Creative Concept Testing: Review white papers, graphics, and overall creative concepts.
- User – Nonuser Research: Analyzing patient case studies and exploring barriers.
- Patient Research: Focusing on sensitive topics.